Meet Smaato Demand
Publishers, get to know why agencies, brands, and DSPs rely on Smaato to reach audiences around the world and on any devices. Our built-in demand can help you thrive. In this one sheeter, learn: All...
View ArticleAre You Making the Most of Geotargeting?
What is Geotargeting? Geotargeting is a way to reach audiences based on their geographical location rather than wiith a personal identifier. Advertisers can deliver locally-relevant information to...
View ArticleFootball Season 2023 Big Game Pre-Packaged Deal
When is the Big Game? This year’s Big Game takes place on Sunday, February 12, 2023, at State Farm Stadium in Glendale, Arizona. Increased Opportunity to Reach Viewers during the Big Game While TV buys...
View ArticleLuxury Shopping Pre-Packaged Deal
Cross-Channel Reach Builds Trust Consumers may not be buying big-ticket items on a whim. Luxury vehicles,designer looks, fine jewelry, travel, and the like are all purchases that require some thought...
View ArticlePre-Packaged Deals
What is a Pre-Packaged Deal? Pre-Packaged Deals are curated offerings that bundle inventory by type (like sports or weather) or by KPI (like viewability or video completion rate). These deals can help...
View Article[Webinar] Header Bidding as a Yardstick for Publisher Revenue Streaming
March 7, 2023 4:30pm CET Header bidding is the future – and present – of mobile advertising. We’ll start the webinar with a brief overview of how header bidding evolved out of waterfall bidding....
View ArticleMeet Verve Behavioral Audience Segments
Enhanced Audience Targeting Capabilities Pre-Packaged and Open Deals give Marketers (including DSPs, Ad Networks, Brands, Agencies, and Agency Trading Desks) a chance to extend their reach. Now, we’ve...
View ArticleMeet the Latest Smaato NextGen SDK
What is NextGen SDK? Built for iOS and Android, NextGen SDK gives publishers total flexibility and complete control over the user experience. We’ve made it simple to get started, and easy to integrate....
View ArticleCase Study: SmartNews
141% QoQ revenue growth 56% eCPM increase on Android 39% QoQ fill rate increase Category: In-App Monetization Solution: Prebid, Pre-packaged Deals, Ads.txt Region: NAM Opportunity News organizations...
View ArticleCase Study: Gadsme
8X revenue growth 475% iOS publisher revenue growth 3.4X fill rate increase Category: In-App Monetization Solution: Prebid, Pre-packaged Deals Region: Global Opportunity The team at Gadsme has built an...
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